- Acquisition of TennisPro Group perfectly complements SIGNA Sports United’s subsidiary Tennis-Point
- Tennis-Point is manifesting its strong leading position in Europe’s tennis market
- SIGNA Sports United continues successful track record of bolt-on acquisitions to build global #1 sports platform
SIGNA Sports United has signed the contracts for the acquisition of TennisPro Group – the leading tennis online retailer in France and Southern-Europe. The contracts were signed on Tuesday, 25 June 2019, and include the takeover of the TennisPro group of online companies as well as the well positioned franchise store network with 46 stores in France, Belgium, and Italy.
TennisPro perfectly complements SIGNA Sports United’s Tennis vertical under Tennis-Point, the leading European online tennis destination. Together, both companies will take the Tennis experience in France and in the rest of Europe to a whole new level. One example is Tennis-Point’s successful myTennis App, the leading tennis community app in Germany, with more than 200,000 downloads and a unique active user rate. It offers live scores, rankings, breakthrough statistics, and unique content, connects tennis players, coaches as well as fans and will be rolled-out to France in the second half of 2019.
“The success of SIGNA Sports United is based on being more than an online retailer: we are building vertical specific sport communities with the clear aspiration to improve how people actually experience their sport activity. TennisPro and Tennis-Point are both addressing tennis enthusiasts with a high-end unique tennis experience but a complementary geographic footprint – which is a perfect match for us,” says Stephan Zoll, CEO of SIGNA Sports United.
Christian Miele, Founder & CEO of Tennis-Point, adds: “The TennisPro team has built a great brand with a unique customer proposition including remarkable events, outstanding racquet customization services, video training tutorials, and many more specific services, all dedicated to improving the game for the enthusiastic tennis players. We are very happy to welcome this great team to our Tennis-Point family.”
Jean-Christophe Schaffo, Founder & CEO of TennisPro, confirms, “Tennis-Point and TennisPro are a perfect match: I am very happy that both teams join forces to shape the future of tennis in Europe together. SIGNA Sports United and Tennis-Point in particular are great partners to jointly develop the business in France and across Europe.“
For SIGNA Sports United, the takeover of TennisPro builds on a series of successful bolt-on acquisitions in the core sport verticals of Bike, Outdoor, Tennis, and Teamsports & Athleisure over the last three years including the successful integration of companies and brands like ProbikeShop, CenterCourt, Stylefile, and Outfitter.
SIGNA Sports United is in advanced discussions with other potential partners with the aim of continuing to expand its position in Europe as leading sports experience platform and partner for athletes, clubs, fans, associations, and the wider sports ecosystem as a whole.
SIGNA Sports United
SIGNA Sports United is Europe’s leading and fast growing sports e-commerce and experience platform. It focuses on the categories Bike, Outdoor, Tennis and Teamsport & Atheisure. SIGNA Sports United includes brands such as fahrrad.de, Bikester, CAMPZ and addnature (European market leader for biking and outdoor sports), Tennis-Point (European market leader for tennis), OUTFITTER, and Stylefile (Europe’s leading online retailer for team sports and athleisure). In the fiscal year ending September 2018, the platform had a profitable turnover of 442 million euros. In the current fiscal year, organic revenue growth – based on more than 200m platform visits – continued to be in line with its financial targets of high double-digit growth including stable margins.
Tennis-Point is the leading provider of tennis products and tennis experience in Europe and is based in Herzebrock-Clarholz (Germany). With 14 local language online shops and 21 physical stores Tennis-Point is closer to its customers than any other tennis supplier. More than 300 employees are continuously working on improving the international development of Tennis-Point. On top of this, Tennis-Point has the mission to prepare the sport tennis for the future and make it an even greater experience.
TennisPro is the leading online retailer of tennis, padel and badminton products and experiences in France and Southern Europe. With 46 franchise stores across France, Belgium, and Italy, the TennisPro brand is also well positioned as multi-channel tennis destination. TennisPro is offering unique customization, training and coaching services and is striving to constantly serve more customers and most importantly, keep its customers both satisfied and happy with their TennisPro experience.