We are connecting the global sports ecosystem

The transformation is real: Sports is reaching new heights with digitization changing the rules of the game. The most powerful sports commerce & tech platform will win the game: SIGNA Sports United leading the way serving brands, retailers and connecting digital sports communities.

Upstream For brands

Sporting goods brands in our verticals are just starting to adress consumers directly.

We are enabling world leading brands to better reach consumers directly with retail media & data services, global end-to-end-fulfillment and online order management. Combining deep sports vertical expertise with our superior digital capabilities makes us the one-and-only sports online shop Software as a Service (SaaS).

Downstream For Retailers

Physical retailers have a need to increase digital access to consumers.

We are connecting specialist offline stores to our platform establishing premium consumer services (e.g. click & collect, repair & service orders), endless-aisle inventory access and omni-channel vertical marketplaces.

Our category champion positions make us the preferred provider of omni-channel platform services for offline consumer touchpoints.

Community engagement Beyond retail

Sports activity Apps and digital communities are on the rise with thousands of sports tech companies creating innovative experiences.

We are connecting user journeys beyond retail to improve sports experiences:
From virtual racing competitions for elite athletes to gamifying personal training plans for the occasional park runner and more.

Our large and unique sports enthusiast consumer base offers the best leverage for innovative sports tech businesses and digital communities.

Partnership Examples

Upstream for brands: Wilson

We are already serving more than 30 global top-brands with D2C platform services. For our strategic partner Wilson, for example, we are offering customized services such as Retail Experience & Innovation Points “W-Clubs”, Retail Branded Spaces, Digital Brand Shops and are exclusive Online Stringing-Partner for Test-Rackets. General Manager Wilson Racket Sports Hans-Martin Reh: "Innovative, customized experiences are at the core of the global Wilson retail strategy. SSU/Tennis-Point and Wilson invest in connecting with tennis consumers through dynamic digital and analogue touchpoints across their shopping journey. This approach elevates the brand's premium positioning and products."

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Downstream for retailers: Local Retailer

More than 500 retail stores are connected to our omnichannel platform - growing triple digit year-over-year. Through our connected retail platform we enable partner stores to broaden their assortment with Fahrrad.de terminal sales, while offering customers to pick-up and repair their bikes in their local bike store. Partner store Manager Frankfurt am Main: “As a Partner of SIGNA Sports United our assortment is much wider now and fitting to each customer’s individual needs.”

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Community engagement: MyTennis App

Many European tennis enthusiasts trust our category specific expertise and services, also beyond retail. Through the myTennis App, fans and players are coached, accompanied, inspired and motivated in a customized real-time experience that covers all aspects of the game. Tennis expert and commentator Matthias Stach: „The MyTennis app is THE tennis tool for fans, hobby players, amateurs, but also professionals. In "Stachis Welt" we bring together the entire tennis cosmos at the pulse of time. Professional, close to stars as well as the basis, often surprising, courageous and above all colourful, we accompany the user through the wonderful world of tennis with all its fascinating facets. And I'm incredibly happy being part of this exciting adventure with my broadcasting formats.“

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Join our platforms

Whether you are a brand, retailer or sports tech start-up, feel free to get in touch and ideate partnership opportunities.