Signa Sports United (SSU) is a global specialist sports e-commerce company headquartered in Berlin and listed on the New York Stock Exchange. We own businesses and brands in bike, tennis, outdoor and team sports. SSU has 80 online sites and partners with 500 shops in serving over 6.7 million customers worldwide. The SSU group includes Tennis-Point, Tennis Pro, Tennis Express, WiggleCRC, Fahrrad.de, Bikester, Probikeshop, Campz, Addnature and Outfitter.
We run leading specialist sports e-commerce sites to accelerate their growth across new markets and categories. Together we provide a more customer-focused user journey tailored to each activity. Through greater product customisation, on-demand advice, and enhanced delivery options, our companies and brands have become known worldwide. We take advantage of data, technology, and fulfilment infrastructure to support our companies, brands, and customers. This extends beyond our own online sports retail sites to enable third-party e-commerce.
Online shops
Active customers*
Net orders worldwide
Brand partners
*Pro Forma for announced acquisitions
We take advantage of data, technology, and fulfilment infrastructure to support our companies, brands, and customers. This extends beyond our own online sports retail sites to enable third-party e-commerce.
Today we connect to 500+ offline retailers to offer connected retail and service touchpoints to our consumers. We are integrated with digital communities, providing us access to 15m+ users. We are opening our platform directly to our brand partners, enabling retail media services and third-party e-commerce.
Insights from our over 20 million customers mean we can spot trends and design products that answer their needs.
Our line-up of award-winning product brands is widely recognized, already comprises 20% of our business, and benefits from the growing reach of our international network.
Everyone in our team shares a passion for sport, which means we can deliver authentic experiences to our customers.
Our headquarters are in Berlin, Germany. We also have offices in the UK, France, Sweden, and the US.
