Cyclists on a road.

Inspiring performance.

united by passion.


SSU is a group of specialist sports webshops powered by our leading sports commerce and technology platform.

Our specialist strategy allows us to uniquely spotlight the best of our 1000+ brand partners across the bike, tennis, outdoor and teamsports categories.

Together we unite the world’s sports data pools, digital talent and passion for active living.

Together we inspire performance by uniting the world's passion for sport and active living.

Mountain biking through snow
Tennis player
Rock climber
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Growing our group

We acquire leading regional webshops to accelerate their growth across new markets and categories.

Together we provide more personalisable customer journeys tailored to each activity. Through greater product customisation, expert on-demand advice, and enhanced delivery options, our webshop brands have become globally renowned.

Woman riding a bike.
Man serving in tennis
Girl playing football.

Webshops in over 20 countries


Active customers*


Annual online visitors


Brand partners

*Pro Forma for announced acquisitions

A partner for the ecosystem

Our unique specialist strategy takes advantage of leading data, technology and fulfilment infrastructure. This extends beyond our own webshops, to increasingly enable third-party e-commerce.

Today, we connect to 500+ offline retailers to offer connected retail and service touchpoints to our consumers. We are integrated with digital communities, providing us access to 15m+ users. We are opening our platform directly to our brand partners, enabling retail media services and third party e-commerce.

Inspiring Performance Inspiring Performance

An innovative family of own brands

Insights from our over 20 million customer base allow us to spot emerging trends and design cutting edge products that answer their needs.

Our line-up of award-winning product brands is widely recognized, already comprises 20% of our business, and benefits from the growing reach of our international network.

Lead The Way
Own brand logos. Own brand logos.

We are all enthusiasts at heart

Everyone in our team shares a passion for sport and staying active, which allows us to deliver authentic experiences to customers across the globe.

You can find us at our headquarters in Berlin, and at our offices across Germany, the UK, France, Sweden and the US.

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United by passion. United by passion.